PGA Championship & RyderCup Redesign
In July 2019, the broadcasting rights for PGA Championship and Ryder Cup transitioned from Turner Sports to NBC. Subsequently, my team was assigned the responsibility of redesigning the websites and mobile apps for both the PGA Championship and Ryder Cup in preparation for the 2020 events
Problems
When I started the project, I saw that the old designs only cared about what the business needed, not what users needed. The PGA Championship and Ryder Cup websites and apps didn't match up well.
Goals
Implement solutions grounded in evidence, involving users to ensure a seamless web and app experience across both sites. Address and rectify any usability issues encountered during the process.
I kicked things off by crafting low-fidelity wireframes for both PGA and Ryder Cup. Collaborating closely with the Product Owner, we brainstormed layouts and ideas. Striving for consistency between the two sites, I managed to reuse around 90% of the same wireframes.
Following multiple iterations, we presented the designs to the broader team for feedback.
PGA Championship
Designing the PGA Championship
Following the ideation phase, I delved into the design process, with my initial focus on the home pages for the PGA Championship. The website and mobile apps featured four distinct home states—Pre-event, Live, Post, and morning-after masters. Leveraging the existing brand guidelines for typography, I introduced new design components to achieve a cleaner and more streamlined UI.
About PGA Championship
The PGA Championship (often referred to as the US PGA Championship or USPGA outside the United States is an annual golf tournament conducted by the Professional Golfers' Association of America. It is one of the four men's major championships in professional golf.
RyderCup
Pre Event, Live & After Event
News & Media, Scores, & Stats
Redesigning the RyderCup
Following the design work for the PGA Championship, my attention shifted to RyderCup. Similarly, I concentrated on elevating the user experience by adhering to best practices.
About the PGA Championship
Ryder Cup began in 1927 and is one of the premier sporting events in the world. The match-play competition features 24 of the best players from Europe and the United States go head-to-head in match play competition. Drama, tension, incredible golf, camaraderie and sportsmanship are served in equal measure, captivating an audience of millions around the world. It’s an event that transcends sport, yet remains true to the spirit of its founder, Samuel Ryder.
Pre Event, Live & After Event
News & Media, Scores, & Article
Mobile Apps
Following my work on the websites, I seamlessly transitioned into developing the mobile apps, employing the same effective process.
PGA Championship
RyderCup
Takeaways
Ultimately, the entire project spanned approximately one year, encompassing ideation, design, and implementation phases. The result is a sleek, modern, and seamlessly designed new site. The successful launch of both the websites and mobile apps proved instrumental during the tournaments, marking a significant triumph for the business.