Accident & Damage Section
As mentioned, CARFAX is known for its detailed vehicle history reports. Despite our ongoing redesign, set to finish this year, we continue to prioritize our data's visibility.
Overview
Presently, our Vehicle History Report offers only two methods for accessing information on accidents and damages. My task was to enhance the visibility of accidents and damages within the report. This update enables both consumers and dealers to swiftly assess vehicle damage, significantly streamlining their decision-making process.
Accident/Damage in Vehicle History Report Header
Accident/Damage in Vehicle History Report Detailed History
Design
Following discussions with stakeholders to understand their needs, I promptly transitioned into the design phase. Aware of our tight deadline to launch in March, I crafted several options. These included some that enhanced the visibility of accidents and damages.
Option 1: Adding Damage Severity Scale to Vehicle Detail History Header
Option 2: Creating Accident/Damage Section With the Report
Option 3: Creating Accident/Damage Section With the Report
Qualitative Testing
We narrowed down our choices to the top two designs and proceeded with testing. The aim was to directly compare these designs to determine which option more effectively captured the attention and interest of our audience.
Option 1
Option 2
We conducted tests with 20 consumers to evaluate both design options, for mobile and web and both received positive feedback. However, option 2 was the preferred choice for 11 out of 20 consumers. Key reasons for its favorability included its logical layout and ease of readability. Additionally, consumers noted that option 2 presented accident information more effectively, particularly in scenarios involving a single incident, making it visually superior to the first option.
Quantitative Testing
Following the selection of the winning design, we aimed to evaluate its performance against our existing report, specifically to assess the impact of the updated accident history section. To accomplish this, we engaged 250 respondents in our study, evenly divided into two groups: one group of 125 viewed the current report, while the other 125 were presented with the report featuring the revised accident/damage section.
RESULTS
Regarding the updated accident/damage section, 93% of respondents indicated the information was helpful, with 86% viewing it as trustworthy. Conversely, for the existing version, 77% found it helpful, while 83% considered the information reliable.
Web - With Accident/Damage Section
Mobile - With Accident/Damage Section
Conclusion
Not all designs undergo a formal design sprint process. There are instances where I need to expedite the workflow to meet our objectives. Fortunately, this time we managed to conduct both qualitative and quantitative testing prior to launch.
I’m excited to announce that the accident/damage section is set to launch in March!